# A new breed of accounting firm helping to drive business success in the digital world Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-02-11 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Winning Awards and Adapting to Digital: Accounting Direct Plus Meta Description: Discover the innovative approach to accountancy at Accounting Direct Plus. Award-winning services including 'Best Accountants in the South East' and URL: https://financedigest.com/a-new-breed-of-accounting-firm-helping-to-drive-business-success-in-the-digital-worldhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd110218-1-1736842990731-compressed.jpg) _Everyone needs to adapt and change with the times_ Accounting Direct Plus’s innovative approach to accountancy is winning fans in high places.  The firm has won an impressive number of awards in the last two years including ‘Best Accountants in the South East’, ‘Best for Tailored Services’ and most recently ‘Best Online Accounting Solutions Provider for Corporate Tax Planning’ in the 2017 Finance Awards. ![Accounting Direct Plus logo ](http://www.financedigest.com/wp-content/uploads/2018/02/logo-450x184.jpg) A strong online accounting services strategy is not only helping to [win awards](https://www.financedigest.com/inmobi-wins-gold-silver-bronze-mma-smarties-mena-awards-named-technology-provider-of-the-year-for-fourth-consecutive-year.html "InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year") but also acts as a powerful differentiator in helping to attract new clients. As a result, the practice is going from strength to strength and Enver Kannur, Managing Director, Accounting Direct Plus, is of the firm belief that ‘all accountants need to adapt and change’ if they are going to succeed in this [digital world](https://www.financedigest.com/fraud-in-a-mobile-digital-world.html "FRAUD IN A MOBILE DIGITAL WORLD") and in the ‘next generation of accountancy.’ “Client demands are [changing the way](https://www.financedigest.com/the-future-of-retail-and-the-ways-that-retail-has-changed-for-consumers-during-the-pandemic.html "The future of retail and the ways that retail has changed for consumers during the pandemic") accountants work,” comments Enver. “Gone are the days when we would produce accounts twelve months on – now businesses want access to information in real time, whether it’s a business plan update or monthly management accounts.” The firm has two offices: one in North London and one in the West End and its’ ethos is to provide a bespoke proactive service to help to [run clients’ businesses](https://www.financedigest.com/how-to-use-a-pos-system-to-run-your-business.html "How To Use A POS System To Run Your Business?").  With mobile apps now a primary channel and statistics that reveal that the time spent in Apps has [nearly doubled](https://www.financedigest.com/uks-micro-focus-shares-nearly-double-after-canadas-opentext-agrees-6-billion-takeover.html "UK’s Micro Focus shares nearly double after Canada’s OpenText agrees billion takeover") over the past two years, Accounting Direct Plus has taken the decision to invest in its’ own custom App to communicate more easily with clients and engage directly with them on their smartphones and tablets. One of the main advantages of Apps is that they are easy to access and with the firm’s icon on the home screen, users can access a whole raft of [personal](https://www.financedigest.com/personal-finance-strategies-for-saving-and-investing.html "Personal finance: strategies for saving and investing") financial information from within the App with useful calculators, tools and direct links to Cloud accounting systems. Enver explains: “Before, it was a case of doing the job but now it is all about communication and in the [digital age](https://www.financedigest.com/constructive-digitization-to-let-the-tissue-diagnostic-market-come-of-age.html "Constructive digitization to let the Tissue Diagnostic Market come of age"), the most important asset an accountant can have is their App on the screen of a smartphone. Having an [App](https://www.financedigest.com/one-app-for-a-total-communications-experience.html "One App for a Total Communications Experience") makes it easier to communicate with our clients and for them to communicate with us.” In today’s 24/7 mobile [world the accountant’s position](https://www.financedigest.com/why-the-it-industry-can-look-positively-towards-the-post-pandemic-world.html "Why the IT industry can look positively towards the post-pandemic world") as the first point of contact to discuss financial issues, is being challenged. Numerous alternative sources of information are just a few taps away on a smartphone or tablet – and many people trust [Google and the other search](https://www.financedigest.com/your-phone-number-on-google-search-giant-now-takes-removal-demands.html "Your phone number on Google? Search giant now takes removal demands") engines that aggregate this information more than they trust the originators of the information. Relentless pressure to do more with fewer resources also nudges clients and prospects down the quickest and easiest route to information on accounts, [finance and tax](https://www.financedigest.com/g20-to-back-global-corporate-tax-deal-says-french-finance-minister.html "G20 to back global corporate tax deal, says French finance minister"). By delivering this through a custom, branded App, threats such as ‘the [Google effect’ can be neutralised and the firm’s position as its clients’ trusted and most authoritative anchor point in the mobile](https://www.financedigest.com/uk-investigating-apple-google-mobile-browser-dominance.html "UK investigating Apple, Google mobile browser dominance") world cemented. [Embracing digital mobile ensures accountants](https://www.financedigest.com/how-young-founders-are-embracing-outsourced-accounting.html "How Young Founders Are Embracing Outsourced Accounting") and their clients are connected when and where it matters. Enver believes that making an App central to the [digital strategy](https://www.financedigest.com/minding-the-gap-the-importance-of-inclusive-financial-strategies-as-digital-currencies-rise.html "Minding The Gap: The importance of inclusive financial strategies as digital currencies rise ") is taking pressure off the team as clients can easily locate their own pay slips along with P45s and P60s directly from the App without having to contact the practice and all personal documents are stored literally at their fingertips. The aim is ‘to use technology as much as possible’ and  ‘make it easy’ for their clients to run their businesses in the new digital world and so far, they have all been ‘most receptive’. With a range of tools and calculators available from the App, Enver [says that the new employee pay calculator is one of the most popular as businesses can instantly assess for themselves whether they can afford a new hire](https://www.financedigest.com/telefonica-hires-goldman-sachs-to-sell-uk-mobile-masts-stake-el-confidencial-says.html "Telefonica hires Goldman Sachs to sell UK mobile masts stake, El Confidencial says"). The benefits in kind calculator and the mileage tracker [follow closely](https://www.financedigest.com/why-google-is-never-closed-for-maintenance-and-how-banks-can-follow-suit.html "Why Google is never closed for maintenance and how banks can follow suit") behind. Using [technology to provide](https://www.financedigest.com/is-your-technology-provider-holding-you-back.html "Is your technology provider holding you back?") a solution for businesses that increasingly require information in real time is very much at the heart of Accounting Direct Plus’s culture moving forward. “RTI has saved us a lot of time and the move to providing real time data will definitely [benefit Business](https://www.financedigest.com/benefits-of-instagram-ads-agency-melbourne-for-online-business.html "Benefits of Instagram ads agency Melbourne for online business") UK and help in making the right decisions,” comments Enver. The modernisation of the tax system to make the UK one of the most digitally advanced tax administrations in the [world and the move to Making Tax Digital means](https://www.financedigest.com/a-digital-first-world-means-investors-should-look-to-digital-due-diligence-first-too.html "A digital-first world means Investors should look to digital due diligence first too") that accountants will be responsible in real-time for their clients’ MTD quarterly returns. Enver believes that this is going to present small companies with a [big problem](https://www.financedigest.com/with-big-bets-on-musk-these-funds-may-have-a-tesla-problem-in-23.html "With big bets on Musk, these funds may have a Tesla problem in ’23") as they have never had to provide information on their turnovers in real time and he and his team are already working on a new range of services aimed at those that are likely to struggle the most. The firm’s App may form part of that solution using the smartphone camera to [record income](https://www.financedigest.com/macquarie-posts-record-profits-on-higher-income-from-commodities-arm.html "Macquarie posts record profits on higher income from commodities arm") and expenses and clients able to transmit the data to the accountant in real time. Accountants will be able to view and amend the summary data, [retain control](https://www.financedigest.com/companies-are-empowered-to-retain-control-with-alternative-routes-to-liquidity.html "Companies are empowered to retain control with alternative routes to liquidity") of when that data is submitted to HMRC and take responsibility for all submissions. These App-based solutions are set to create the next level of brand experience with mobile at the very centre of the accountant client relationship and undoubtedly, will help business UK make that [important digital](https://www.financedigest.com/eye-tracking-findings-emphasise-the-importance-of-measuring-attention-in-digital-advertising.html "Eye tracking findings emphasise the importance of measuring attention in digital advertising") leap. Anyone interested in seeing how the Accounting Direct Plus App works can download it free from the [Apple App store](https://www.financedigest.com/apple-given-fourth-dutch-fine-in-app-store-dispute.html "Apple given fourth Dutch fine in App Store dispute") or from Google Play and gain access to a range of useful tools. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---