# 9 Ways to Present your Business Marketing Pitch
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-04-19
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: 9 Killer Ways to Nail Your Marketing Pitch
Meta Description: Discover 9 ways to create a killer marketing pitch that persuades clients and wins projects. Get tips on choosing the right pitch deck and creating visually
URL: https://financedigest.com/9-ways-to-present-your-business-marketing-pitchhtml

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With probably hundreds of pitches being created daily, every pitch is different and unique. Because every business pitch is different, it’s tough to jot down points of what would work and what might flop.

[_Source_](https://unsplash.com/photos/bzdhc5b3Bxs)

Like a sales pitch, a marketing pitch helps you pitch a new marketing idea to your boss or digital marketing services to a new client. Regardless of who is presenting the marketing idea, your marketing pitch should be persuasive and engaging.

Today, most winning marketing pitches convey a story that convinces the [target](https://www.financedigest.com/spains-santander-reaffirms-targets-in-face-of-recent-market-turmoil.html "Spain’s Santander reaffirms targets in face of recent market turmoil") audience to adopt your services and marketing ideas.

While creating a [marketing pitch might sound like an uphill battle](https://www.financedigest.com/atlantia-exit-highlights-milans-battle-to-retain-market-heavyweights.html "Atlantia exit highlights Milan’s battle to retain market heavyweights"), with the right guidance, you can easily win the trust of your customers or clients.

In this article, we provide ideas to present a [killer marketing pitch](https://www.financedigest.com/10-ways-to-put-together-a-killer-investment-pitch.html "10 WAYS TO PUT TOGETHER A KILLER INVESTMENT PITCH") so you can win more marketing projects.

So, without further ado, let’s get started!

# 9 Ways to Present your Business Marketing Pitch

Here are some [ways to present your business](https://www.financedigest.com/top-5-ways-businesses-can-save-on-energy-costs-in-q4.html "Top 5 Ways Businesses Can Save on Energy Costs in Q4") marketing pitch:

## 1.       Choose the right pitch deck.

The first step toward creating a marketing pitch is selecting an appropriate template or pitch deck.

When choosing a pitch deck, remember that you don’t have a second chance to make the first impression.

Though you can present a marketing pitch in a word document, humans are visual creatures.

Humans process visuals [60,000 times faster](https://oit.williams.edu/files/2010/02/using-images-effectively.pdf) than text, so creating a visually attractive marketing pitch is the key to business success.

With these statistics in mind, it’s essential to focus on pitch deck templates that lets you create visually attractive and engaging marketing pitches.

While you can create your pitch deck in PowerPoint, focus on using a pitch template because it makes your job easier.

Most of these templates are built keeping in mind customers’ preferences, likes, and dislikes. If you’re looking for templates and a pitch deck that will help you win customers, [check out Pitch’s options](https://pitch.com/templates/collections/Marketing).

## 2.                   Focus on your introductory slides

After choosing the right deck for your marketing pitches, give importance to your introductory slide as it can make or break your efforts.

Before presenting an idea to a company, change the introductory slide color to match the company’s brand color for which you’re making a marketing idea.

To ensure your marketing proposal aligns with the branding guidelines of your potential customer, visit their website, conduct some research and upload the screenshot to [Pinetools’ image color picker software](https://pinetools.com/image-color-picker).

This helps you choose colors that align with their branding.

To ensure your client stays interested in your marketing idea, focus on using the [company’s logo](https://www.financedigest.com/mastering-the-2016-company-logo-design-trend.html "Mastering The 2016 Company Logo Design Trend") on all slides except for the introductory slide.

The first slide helps you [create a business marketing pitch](https://hbr.org/2020/05/what-makes-a-great-pitch) that attracts potential clients and presents marketing ideas that stand out.

Start the presentation by thanking clients for meeting with you and introducing yourself and the team members. After presenting your introduction, provide an overview of your marketing campaign’s objective.

## 3.                   Treat your pitch as a story

Weaving a [compelling narrative about a problem your digital marketing](https://www.financedigest.com/compelling-tips-to-make-profitable-investments-in-the-stock-market.html "Compelling Tips to Make Profitable Investments in the Stock Market") service is trying to convey can help you win the trust of your clients. Your story should [lead to your marketing service](https://www.financedigest.com/revolutionising-customer-service-three-sectors-that-are-leading-the-way.html "Revolutionising Customer Service: Three sectors that are leading the way…") as the logical response to an issue a client is facing.

[_Source_](https://mentorphile.com/2018/07/31/story-telling-is-the-key-to-a-successful-pitch/)

Rather than adding bells and whistles, craft a coherent, compelling story and encourage customers to use your services. To attract customers, some founders use data. Some might use logic, while others might prefer using emotions.

Exceptional storytelling makes a customer believe your marketing services, suspend any doubt, and disregard [risks that your marketing service might face](https://www.financedigest.com/german-residential-property-market-faces-risk-of-price-drop-diw-study.html "German residential property market faces risk of price drop – DIW study") all along its journey.

## 4.                   Highlight your unique selling proposition

A unique selling point or value proposition sets your marketing service apart from others. It attracts clients to hire your marketing services or adapt your marketing idea.

Did you know that a standard [Guy Kawasaki](https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/) pitch deck dedicates two slides to the value proposition?

Use these two-slide [spaces to present your marketing](https://www.financedigest.com/advice-on-launching-a-business-in-a-new-market-space.html "Advice on launching a business in a new market space") service or idea as the potential solution to your target market.

There are two key points that a presenter needs to make to convince clients in the shortest possible time. Usually, the first key decision is your headline. Focus on creating a short, crispy and easy to remember headline. It’s the heading that captures the attention of your customers.

The second point is focussing on the benefits your marketing services bring to the table. This helps determine the value of your services.

## 5.                   Consider what’s best for your client

When developing specific marketing pitches for customers, remember to ask, “How can you help this client?”

A marketing pitch is not about you and your company. It focuses more on your customers. The [top way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") to build a marketing pitch is to build a value proposition that describes:

My company will help you with XXX marketing services that provide XXXX [benefits to the customer.”](https://www.financedigest.com/online-marketplaces-embracing-embedded-finance-to-benefit-both-customers-and-vendors.html "Online marketplaces: embracing embedded finance to benefit both customers and vendors     ")

It’s essential to use the language of helping the customer. For instance, “My company or I will help you [improve customer](https://www.financedigest.com/5-ways-a-ccm-platform-can-help-improve-customer-engagement-in-insurance.html "5 Ways a CCM platform can help improve customer engagement in insurance") conversion rates using content writing skills.

Instead of asking about customer requirements, have a conversation with them to know what they require. When you build a successful relationship with your clients, you can show how your services provide a solution to their problems.

## 6.                   Focus on presenting 11-12 slides

Your customers don’t have the entire day to sit while you present your marketing services to them.

As customers are humans, too, they have a limited attention span!

For sales pitches, a venture capitalist spends just [3 minutes and 44 seconds](https://techcrunch.com/2015/06/08/lessons-from-a-study-of-perfect-pitch-decks-vcs-spend-an-average-of-3-minutes-44-seconds-on-them/) on a single presentation. The attention span for marketing pitches is similar because a marketing pitch also sells a service.

So, when creating a marketing pitch, remind yourself that you’re creating a pitch and not a [comprehensive marketing plan](https://www.financedigest.com/how-to-create-a-pr-plan-and-link-it-to-your-business-marketing-strategy.html).

[_Source_](https://twitter.com/alvinfoo/status/1061401811427311616)

While you might be providing numerous marketing services, focus on one that makes a difference to the client’s [bottom line](https://www.financedigest.com/the-severe-impact-of-downtime-on-companies-bottom-lines.html "The severe impact of downtime on companies’ bottom lines"). Never cram information for the sake of it. Should you want to include information related to [growth or complex technical explanation](https://www.financedigest.com/three-explanations-for-the-growth-of-the-fractional-cfo.html "Three Explanations for the Growth of the Fractional CFO"), create a separate document.

When creating and presenting a marketing pitch, follow the principle of KISS “ **Keep** **It Simple And Short**.”

Remember that shorter marketing decks are likely to produce a positive response than longer pitches.

## 7.                   Practice your pitch in front of the right people

When it comes to presentation, the adage “Practice makes you perfect” definitely comes true.

How well and often you practice your pitch can make a potential life-changing [impact on your business](https://www.financedigest.com/exclusive-qatarenergy-boss-says-world-cup-tension-will-not-impact-german-business.html "Exclusive-QatarEnergy boss says World Cup tension will not impact German business"). Practice your pitch in front of your boss and other team members. It helps you refine your pitch presentation.

Practicing numerous times before actually presenting to your client can help present a flawless marketing pitch that clients cannot ignore.

When you deliver a live infomercial to your clients, you deliver value and encourage them to

use your marketing idea or service.

## 8.                   Show supporting data

While you don’t want your pitch to seem dry, feel free to include some interesting statistics to back your pitch.

You want clients to trust you, and for some customers, objective data sets their minds at ease.

As long as you can provide legitimate and reliable data, a couple of well-paced data will make your marketing ideas more credible and worthy.

While it’s great to use charts and graphs to explain your data, focus on using easily understandable charts. [Introduce your data](https://www.financedigest.com/reckon-introduces-link-to-bank-data-to-help-small-businesses-streamline-the-reconciliation-process.html "Reckon introduces link to bank data to help small businesses streamline the reconciliation process ") in digestible chunks instead of throwing them all at once.

Graphs and charts make your pitch engaging, but sharing information on a complex chart would make it an uphill battle for your clients to understand. This could result in them losing interest in your services.

## 9.                   Learn from others but don’t belittle your competition

When creating and presenting your marketing pitches, don’t be afraid to look around at what your competitors are doing.

If you are not an expert in developing pitches, conduct your research to understand what others have done to reach their customers.

Also, while it’s wise to have a slide dedicated to how you’re different from competitors, never belittle them in front of customers.

It’s against ethical [business practices](https://www.financedigest.com/5-practical-ways-to-manage-your-business-expenses.html "5 Practical Ways To Manage Your Business Expenses") and can ruin your reputation.

## Time to craft a perfect business marketing pitch

While it might be nerve-wracking to create a business marketing pitch for the first time, use these expert [tips to create](https://www.financedigest.com/4-tips-for-creating-a-calm-workspace-to-boost-productivity.html "4 tips for creating a calm workspace to boost productivity") and present a pitch that delivers the intended results.

When presenting your pitch, it’s essential to keep a cool head. If you’re visibly uncomfortable, the same reflects in your body language. You might come across as someone who lacks confidence.

Also, come prepared and have in-depth knowledge about your services to prepare for the question-and-answer session.

Lastly, the [success mantra for a winning tip](https://www.financedigest.com/tips-on-how-startups-can-turn-their-business-into-a-success.html "Tips on how startups can turn their business into a success") involves staying positive, and not getting on the defensive side would lead to a more natural approach to winning a pitch.

**![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/44-1736815867483-compressed.jpg)**

 **Author’s bio**

_Priya Jain has been copywriting professionally for over 8 years. She teaches math, spends her time running behind her toddler, and tries new recipes while she isn’t writing. She has attained an engineering degree and an MBA. You can find her on_ _LinkedIn_ _._

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