# 5 Considerations When Trying to Grow Your Business During a Pandemic
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-08-03
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Boosting Workplace Productivity During a Pandemic
Meta Description: Learn how Attic Self Storage's CEO, Frederic de Ryckman de Betz, prioritizes employee wellbeing and utilises technology to enhance customer service during
URL: https://financedigest.com/5-considerations-when-trying-to-grow-your-business-during-a-pandemichtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/4-1-1736838078476-compressed.jpg)

**_By Frederic de Ryckman de Betz –_** [**_CEO of Attic Self Storage_**](https://www.atticstorage.co.uk/)

**People are your greatest asset and your greatest challenge**

Keeping people energised, motivated and generally mentally healthy during a pandemic can be a challenge in the workplace, but nonetheless should be a priority to all businesses. In a self-storage company like ours for example, our people play a significant role in delivering our brand to our customers and it’s important to ensure a consistent approach, and to maintain the high level of service that we offer, even if this means continually finding new ways of doing this. [Communication is an important part](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform") of this, particularly when teams are maybe not together physically as much as they used to be.  Regular communication helps to [maintain the team spirit and encourage team positivity](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances").

![Frederic de Ryckman de Betz - CEO of Attic Self Storage](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/self-200x300-1736838078379-compressed.jpg)

Frederic de Ryckman de Betz – CEO of Attic Self Storage

**[Investment in technology](https://www.financedigest.com/why-businesses-must-invest-in-cloud-technology-now.html "Why Businesses Must Invest in Cloud Technology Now"), done properly, is almost always a good thing**

We have been investing in our [digital and online technology](https://www.financedigest.com/digital-technology-and-startups-during-a-recession-how-to-stay-afloat.html "Digital Technology and Startups During a Recession — How to Stay Afloat") steadily since 2016, increasing the pace since our funders, Metric Capital, came on board. That technology meant we were able to [adapt to the requirements of trading](https://www.financedigest.com/frictionless-trade-in-india-adapting-to-gst.html "Frictionless trade in India: adapting to GST") through a pandemic, and to do so quickly.  To give an example, we [invested in developing an online check-in process in 2016 which meant that we were ideally placed going into the pandemic](https://www.financedigest.com/3-investing-lessons-you-can-learn-from-still-evolving-pandemic.html "3 Investing lessons you can learn from still-evolving pandemic") to service our customers online where preferred.  Coupled with the electronic, app controlled locks that we had installed in our Marylebone site that opened in August 2020, means that we’re able to [offer a truly contactless service](https://www.financedigest.com/why-the-banking-industry-needs-to-offer-more-than-just-enticing-perks-and-subscription-services.html "Why the banking industry needs to offer more than just enticing perks and subscription services").  Our [experience has doubled our resolve to continue to push the boundaries](https://www.financedigest.com/video-collaboration-is-pushing-the-boundaries-of-the-customer-experience-in-financial-services.html "Video Collaboration is pushing the boundaries of the customer experience in Financial Services") with digital.

[**Keep the focus on your customers**](https://www.financedigest.com/branching-out-how-banks-can-keep-pace-with-the-evolution-of-customer-experience.html "Branching out: How banks can keep pace with the evolution of customer experience")

Pandemics impact [businesses in all sorts of ways; from the products and services people want or need, to the way people operate, even their attitudes and priorities](https://www.financedigest.com/5-ways-to-grow-your-business-despite-a-bad-credit-score.html "5 Ways to Grow Your Business despite a Bad Credit Score"). It’s therefore essential to analyse your current [customers to understand how their needs](https://www.financedigest.com/why-empathy-needs-to-sit-at-the-heart-of-bbls-and-cbils-customer-service.html "Why empathy needs to sit at the heart of BBLS and CBILS customer service") are changing with the times. Look at the services that you [see growing](https://www.financedigest.com/the-next-upcoming-years-to-see-the-gastric-electric-stimulators-market-grow-kinetically.html "The Next Upcoming Years To See The Gastric Electric Stimulators Market Grow Kinetically") and understand what opportunities this might present and how to target these new opportunities effectively.  Make sure that you evolve your [business / service levels to best cater for changing needs](https://www.financedigest.com/4-kinds-of-software-your-new-business-needs.html "4 Kinds of Software Your New Business Needs"). Consider how their [needs and actions might evolve in the future and position your business](https://www.financedigest.com/5-reasons-why-you-need-to-step-into-your-ceo-role-as-a-small-business-owner.html "5 Reasons why you need to step into your CEO role as a small business owner") to provide for this today.

**[Provide solutions](https://www.financedigest.com/thomson-reuters-builds-out-its-award-winning-connected-risk-platform-with-risk-management-solution-providing-a-personalized-enterprise-wide-view-of-risk.html "Thomson reuters builds out its award-winning connected risk platform with risk management solution providing a personalized enterprise-wide view of risk") not problems**

Some people’s lives changed dramatically at the beginning of the pandemic and the simpler you can make the process of trading, the more likely you will be to [secure your customers’ business](https://www.financedigest.com/how-is-your-business-it-security-adapting-to-the-new-normal.html "How is your business’ IT security adapting to the ‘new normal’?").  As an example, Attic has offered online, virtual reality tours of our sites since 2019 however going into the pandemic we began to offer live video chat tours directly with our store teams which meant that we could understand the [customers particular requirements and tailor their experience](https://www.financedigest.com/the-new-client-adviser-experience-in-the-age-of-the-customer.html "The New Client-Adviser Experience in the Age of the Customer"), whilst answering any concerns or questions, without the need for them to come to store.

**Upgrade your [online offerings](https://www.financedigest.com/patsnap-academy-launches-offering-free-online-intellectual-property-courses.html "PatSnap Academy launches offering free online intellectual property courses") and processes**

People may [choose to deal with you in person but the ability to do things](https://www.financedigest.com/5-things-to-consider-when-choosing-a-challenger-bank.html "5 Things to Consider When Choosing a Challenger Bank") online simply reduces barriers.  Keeping your approach flexible and allowing customers to [deal with you in the medium they prefer is important](https://www.financedigest.com/eu-seeks-deal-on-law-preventing-import-of-deforestation-linked-goods.html "EU seeks deal on law preventing import of deforestation-linked goods"). The pandemic has also had a [catastrophic impact](https://www.financedigest.com/uncover-the-impact-of-2016s-natural-catastrophe-losses.html "Uncover the impact of 2016’s natural catastrophe losses") on in-person events, including networking functions and conferences, but it has also opened a whole new door to virtual affairs. These can appeal to an even larger, more diverse audience and also make do for fantastic content that can be repurposed for [social media and websites to engage additional customers](https://www.financedigest.com/10-tips-to-help-with-your-social-media-customer-care.html "10 TIPS TO HELP WITH YOUR SOCIAL MEDIA CUSTOMER CARE"). Webinars on topics relevant to your industry can be a great place to start interest, particularly if they involve relevant speakers who [encourage interactive discussion](https://www.financedigest.com/why-now-is-the-time-to-implement-a-time-saving-business-model-encouraging-team-members-to-discuss-their-challenges.html "Why now is the time to implement a time saving business model, encouraging team members to discuss their challenges").  Not only is it easier for customers to participate virtually, but it’s also easier to secure in-demand speakers, so take this opportunity to reach out to [experts you may not have considered](https://www.financedigest.com/customs-expert-british-firms-must-consider-transitional-simplified-procedures-brexit.html "Customs expert: British firms must consider Transitional Simplified Procedures for Brexit") in the past.

**Take an [agile approach](https://www.financedigest.com/why-a-modern-organisation-needs-an-agile-approach-to-software-asset-management.html "Why a modern organisation needs an agile approach to software asset management") to business – you need to be flexible**

The market context and environment is continually changing and it’s important to therefore be pragmatic in your [approach to planning](https://www.financedigest.com/how-financial-planning-starts-with-a-new-approach-to-budgeting-and-forecasting.html "How financial planning starts with a new approach to budgeting and forecasting").  If [plans don’t work](https://www.financedigest.com/deployed-raises-4m-to-redefine-how-statements-of-work-are-created-and-projects-are-planned.html "Deployed raises M to redefine how Statements Of Work are created and projects are planned"), learn from it and review and revise them.  Don’t think of this as failure but [learn from the experience](https://www.financedigest.com/what-cfos-can-learn-from-the-customer-experience-revolution.html "What CFOs can learn from the customer experience revolution") and use it to help you find a new approach.


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---