# 2017 sees launch of new brand Jive Hippo® as UK savings drop to one third of former peak 
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-02-01
Category: FINANCE
Category URL: https://financedigest.com/category/finance
Meta Title: Jive Hippo® Membership Offers Savings on Everyday
Meta Description: Join Jive Hippo® to access savings on consumer goods, travel, and more. Start balancing your budget today with our exciting new services launching on 1 February
URL: https://financedigest.com/2017-sees-launch-of-new-brand-jive-hippo-as-uk-savings-drop-to-one-third-of-former-peakhtml

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- **Jive Hippo to offer families savings on everyday essentials, consumer goods & travel**
- **UK household savings at 5.6% compared to peak of 15.5% (ONS)**
- **Personal debt up by £1,041 per person in past year (The Money Charity)**
- **UK GDP to slow from 2.0% to 1.2% in 2017 (PWC)**

New membership brand **Jive Hippo®** has announced three exciting new services due to launch in the UK on 1 February 2017.

The combined offering will see cash-strapped Brits able to save on everyday goods, high street brands and even holidays abroad.

With UK household savings, having fallen by almost 2/3 since their peak in 1993, [services such as Jive Hippo® are becoming ever more essential to families trying to balance](https://www.financedigest.com/balancing-innovation-and-security-within-the-financial-services-industry.html "Balancing innovation and security within the financial services industry") their budgets.

According to data from the Office for National Statistics, the household saving ratio dropped to 5.6% in the [third quarter](https://www.financedigest.com/food-group-danone-raises-2022-outlook-as-third-quarter-sales-beat-expectations.html "Food group Danone raises 2022 outlook as third-quarter sales beat expectations") of 2016, compared to a peak of 15.5% in Q2 1993 and a high of just under 12% in 2010.

Meanwhile, figures from The Money Charity show that a total of £1.508 trillion was owed by UK citizens as at October 2016, an increase of £1,041.23 per adult since October 2015.

A spokesperson for Jive Hippo® comments,

With Christmas done and dusted, many UK households are feeling the strain when it comes to affording not just [luxuries but everyday essentials](https://www.financedigest.com/luxury-to-essential-latam-boosts-internet-access-in-pandemic.html "Luxury to essential: Latam boosts internet access in pandemic"). That’s why we’ve launched Jive Hippo® Membership, to provide consumers with a new way to purchase goods and services while also [saving money.”](https://www.financedigest.com/money-saving-hacks.html "Money saving hacks")

Using the new Jive Hippo® membership site, [**JiveHippo.club**](http://r20.rs6.net/tn.jsp?f=001o2BdRqlHzGW033rRr-iVUZJqmyQAFqoq8iCaVDe0kauyA_G9uFzvnSTDfXcOYlDh72OpIsfTMbYc-N7xjRDRV6snzvh1zzJ9BtIbT7qtLRG2QUAF7R0NKk5lV2o2rXa_99ZG5fn76cfqwkE6Xaic9L97Yu4eQs_QLKR_QfKqpFCfI6Uh3TWSTQ==&c=F5NXuilqWEbiq3094S914uK1FldepHYRGxVz8PppoaC47uBcGQwqjg==&ch=h4Y789uAreCPLeyOzo8Eu5T1EyUKcBgiW4wMrX6P85QWTfKo1o-IEw==), families can make savings on travel arrangements, everyday living and a wide range of items, including consumer electronics, videogames, toys, kitchenware, household goods and computers.

PWC’s November 2016 UK Economic Outlook has projected that the country’s [GDP growth](https://www.financedigest.com/spain-q2-quarterly-gdp-growth-revised-to-1-5-from-1-1.html "Spain Q2 quarterly GDP growth revised to 1.5% from 1.1%") will drop from 2.0% in 2016 to 1.2% in 2017. Growth is predicted to slow down due to, “the drag on [business investment](https://www.financedigest.com/esg-investment-making-your-business-a-more-sustainable-place.html "ESG investment: Making your business a more sustainable place") from increased political and economic uncertainty following the ‘Brexit’ vote.

The triggering of Article 50, whenever it occurs, is likely to increase this climate of economic uncertainty, pushing many consumers towards tighter budgets ready to weather the [Brexit storm](https://www.financedigest.com/for-britains-chicken-farmers-brexit-and-covid-brew-a-perfect-storm.html "For Britain’s chicken farmers, Brexit and COVID brew a perfect storm"). The launch of Jive Hippo® has come at just the right time!


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